![]() Clarendon and Ionic became the names for this new development in England, known as English Egyptienne elsewhere in Europe. The first slab serif fonts appeared at the beginning of industrialization in Great Britain in 1820. Add modern panache to any design with the Chalet font family. Modest and unpretentious yet bold and daring, Chalet’s distinctive air allows for a variety of uses ranging from text to display applications. Originally used in his early advertising campaigns, Chalet appropriately echoes the attitude of its creator: function with flair. This collection of ten typefaces in three unique styles is the creative genius of acclaimed clothing designer René Albert Chalet. With 31 weights, including small caps, Old style figures, expert characters, and an alternate cap R, Bembo makes an excellent all-purpose font family.Įxperience the precision, elegance and history of the Chalet font family. The heavier weights impart a look of conservative dependability to advertising and packaging projects. Because of their quiet presence and graceful stability, the lighter weights of Bembo are popular for book typography. The italic is based on letters cut by the Renaissance scribe Giovanni Tagliente. They made a number of changes to the fifteenth-century letters to make the font more adaptable to machine composition. In 1929, Stanley Morison and the design staff at the Monotype Corporation used Griffo’s roman as the model for a revival type design named Bembo. This type was designed by Francesco Griffo, a prolific punchcutter who was one of the first to depart from the heavier pen-drawn look of humanist calligraphy to develop the more stylized look we associate with roman types today. In 1496, he used a new roman typeface to print the book de Aetna, a travelogue by the popular writer Pietro Bembo. The origins of Bembo go back to one of the most famous printers of the Italian Renaissance, Aldus Manutius. ![]() Legible and eminently dignified, Baskerville makes an excellent text typeface and its sharp, high-contrast forms make it suitable for elegant advertising pieces as well. However, his fellow Englishmen imitated his types, and in 1768, Isaac Moore punchcut a version of Baskerville’s letterforms for the Fry Foundry.īaskerville produced a masterpiece folio Bible for Cambridge University, and today, his types are considered to be fine representations of eighteenth century rationalism and neoclassicism. ![]() Though he was known internationally as an innovator of technique and style, his high standards for paper and ink quality made it difficult for him to compete with local commercial printers. The excellent quality of his printing influenced such famous printers as Didot in France and Bodoni in Italy. He was the designer of several types, punchcut by John Handy, which are the basis for the fonts that bear the name Baskerville today. John Baskerville (1706-1775) was an accomplished writing master and printer from Birmingham, England. ![]()
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